“Freemium” Pricing
There was a nice guest post on TechCrunch today by Uzi Shmilovici about pricing for online/software products. He presents a useful model for determining whether or not free is right for your product....
View ArticleBook Review: Little Bets, by Peter Sims
This book focuses on innovations through slow, trial-and-error approaches. Marketers with the right attitude can benefit greatly from this approach. Those with a “growth mindset” are not afraid to...
View ArticleDecentralized vs Centralized Analytics Function – I Never Thought About It
Jeb Stone (the smartest guy I know) makes some great points in his most recent post – Centralized vs Decentralized Analytics: All You Need To Know. I’m a firm believer in the value of analytics. But I...
View ArticleGet Results by Listening with Intent
Leadership expert Art Petty shares some tips on listening with intent. “Listening with intent isn’t a technique, it’s a personal value backed by behaviors that cause us to shift from the movie about...
View Article“Conscious Incompetence”
I was catching up on some old posts for some of my favorite blogs. The Slow Leadership blog has a great post on “Conscious Incompetence.” If a thing is worth doing, it’s worth doing badly first. In the...
View ArticleAvoiding Traps in New Product Development
Great post on The Software Maven that should help all product managers. A nice application of how to use the scientific method and some common logical fallacies to avoid. When you’re gathering data to...
View ArticleMachiavelli and New Product Development
Niccolò Machiavelli (1469 – 1527) was an Italian philosopher and writer. He is best known for his work The Prince. Most people think of this work as a political science or philosophical treatise. It’s...
View ArticleTalk Less, Say More – A Great Resource for Product Managers
I just finished reading Talk Less, Say More by Connie Dieken. It’s full of great tips on how to relate to your audience in order to connect with them and ultimately to compel them to act. This book is...
View ArticleI Learned the Three Most Important Marketing Skills in Liberal Arts Classes,...
I was chatting with a co-worker about a Logic class she was taking. This brought back memories from my college days – I minored in Philosophy. It also led to the inevitable discussion about how one’s...
View ArticleSo What? – A Book Review for Product Managers
I just finished reading So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca. This book really opened my eyes. I found it highly applicable for product managers. The...
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